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BogaGrip is designed to promote "catch and release fishing," as it will land, handle, and weigh fish quickly and simultaneously without injury to the fish. The BogaGrip also affords an easy opportunity to inspect and take pictures of the fish. Since it doesn't wipe off the protective slime nor puncture the fish, and allows the fish to be quickly returned to the water, fish that are handled and released using the BogaGrip should be more likely to survive. The BogaGrip is particularly good for handling fish in cold weather, or hard-to-handle fish such as toothy fish, slimy fish, or fish that are likely to fin or cut a fisherman. It also keeps a fisherman's hand at a safer distance from hooks.